1. Background
A focus group participant, Maha Uzair (Primary Concerns: Acne/Scarring, Hyperpigmentation/Dark Circles, Pores), was selected to evaluate a protection and brightening routine over 4 weeks.
2. Products Used
Maha was provided with the following products from NOWHERE:
| Product Name | Usage Frequency |
|
Broad-Spectrum Sunscreen SPF 50 (Main Ingredients: Zinc Oxide, Purslane Extract 1%) |
Used every AM. |
|
Brightening Serum (Main Ingredients: Glutathione 0.5%, Purslane Extract 1%, Alpha Arbutin 3%) |
Applied AM & PM on cleansed face. |
3. Results & Observations
| General |
Packaging looked nice; the lid worked well and plastic did not look cheap. Sunscreen was carryable. |
|
Sunscreen |
Did not sting, had no white cast, was mattifying, and blends out well, sitting perfectly under makeup. Better than local sunscreens (specifically naming bnb derma and jenpharm) that had shady lists or a greasy finish. |
|
Serum |
Reported great absorption. |
| Overall |
Overall satisfaction was 8/10. |
Photo Timeline (Brightening Serum Progress)
Photos can’t be shared publicly, but trust us we’ve seen the progress 😄
| BEFORE (Day 0) | AFTER 1 WEEK (Day 7) | AFTER 4 WEEKS (Day 28) |
-
Negative Feedback: None regarding product quality or experience.
-
Suggestion: As an online buyer, she would prefer a 100 ml quantity for the Sunscreen to ensure repurchasing does not have to be frequent.
- Justification: The size preference is a business/sales decision rather than a product flaw. The overwhelmingly positive product feedback confirms excellent formulation quality and performance against market competitors.
4. Conclusion (Pharmacist’s Note)
Maha’s case study is a validation of the Sunscreen's excellence. Its ability to deliver a mattifying finish and zero white cast while using a mineral-based filter (Zinc Oxide) is a major competitive advantage, particularly when compared to existing local brands. The fact that it sits well under makeup ensures compliance among a key demographic.
The excellent absorption of the Brightening Serum ensures consistent use and efficacy.
📌 Recommendation: The Sunscreen’s performance should be leveraged as a key differentiator in the market. The high demand for a larger size suggests strong commercial interest.
