1. Background
A focus group participant, Yumna Arshad (Primary Concerns: Hyperpigmentation/Dark Circles, Pores), was selected for a 4-week trial focusing on daily hydration and pore improvement.
2. Products Used
Yumna was provided with the following products from NOWHERE:
| Product Name | Usage Frequency |
|
Brightening Face Wash (Main Ingredients: Glutathione 0.5%, Purslane Extract 1%, Vitamin B3 1%, Licorice Extract 0.5%) |
Used Twice Daily. |
|
Hydrating Serum (Main Ingredients: Hyaluronic Acid 1%, Purslane Extract 1%, Vitamin B3 1%) |
Applied AM & PM on cleansed face. |
3. Results & Observations
| Initial / Week 1 |
Rapid Hydration: Noticed visible results one week into using the products. |
|
General |
Face Wash was reported as light and good after use. The Hydrating Serum was judged to be good and had a visible effect when compared to her previously used Vince Loreal serum. The formulation felt balanced and had a gentle fragrance. |
| Skin Feel |
Skin felt light and good after using the Face Wash. Overall satisfaction was 7.5/10. |
Photo Timeline (Hydrating Serum Progress)
Photos can’t be shared publicly, but trust us we’ve seen the progress 😄
| BEFORE (Day 0) | AFTER 1 WEEK (Day 7) | AFTER 4 WEEKS (Day 28) |
-
Negative Feedback: Noted a packaging issue with the Face Wash involving bubbles and liquid inside the tube.
-
Suggestion: Recommended increasing the quantity of the face wash and suggested adding products like Lotion, Lip Balm, Light Weight Cream, and Retinol during Winter.
- Justification: The bubbles/liquid issue is a Quality Control (QC) matter related to filling/air pressure and must be corrected. The positive performance review of the serum, especially against a key market competitor (Vince Loreal), outweighs this minor packaging fault. The suggestions for future products are noted for the brand's long-term development strategy.
4. Conclusion (Pharmacist’s Note)
Yumna’s case study strongly validates the Hydrating Serum's effectiveness, particularly its ability to outperform a current market competitor in providing a visible effect. The blend of Hyaluronic Acid (1%) for multi-molecular hydration, Vitamin B3 (1%) for barrier support/pore refinement, and Purslane (1%) for soothing power, achieved rapid results in one week.
The Face Wash, despite a QC issue with packaging, was well-received for its light feel and gentle fragrance.
📌 Recommendation: The NOWHERE Hydration & Barrier Serum should be marketed for its rapid, visible hydrating effects and its competitive edge. The packaging QC issue on the Face Wash must be addressed immediately before launch.
